Hip Hop Music



Hip-hop music is the vehicle of hip-hop culture and contains “rapping” (superimposed with vocals) by emcees. Owing to this, hip-hop music is sometimes referred to as “rap music,” However, those who dismiss hip-hop as rap music do not comprehend its rich history and the influence this genre of music has on youth culture.

Hip-hop music is a vehicle used by the singers to address racism, oppression, and poverty issues. It narrates tales of inner city African-Americans living the American dream (through hard work, courage and determination one can achieve prosperity) from the bottom up, and bitterly touches upon racial discrimination, broken homes, and overcoming adversity.

Invented by Jamaican migrant DJ Kool Herc in the early 70s in New York City, it has since then spread its tentacles across the world. Herc shifted from reggae records to funk, rock and disco. Owing to the short percussive breaks, he began extending them using an audio mixer and two records. As the unique style of music became a hit, performers (emcees) began superimposing the music with vocals; initially, they introduced themselves and others in the audience. Later, the rapping became more diverse, incorporating brief rhymes, often with a sexual or violent theme, in an attempt to entertain the audience.

In the mid-1970s, hip-hop split into two groups. One focused on getting the crowd dancing, another highlighted rapid-fire rhymes. The 1980s witnessed further diversification in hip-hop; highly metaphoric lyrics rapping over multi-layered beats replaced simple vocals. In the 90s, gangsta rap (glorified outlaw lifestyle) became mainstream. Hip-hop was soon an integral part of mainstream music, and nearly all the pop songs featured an underlying element of hip-hop.

In the 90s and into the following decade, elements of hip-hop were integrated into diverse genres of music: hip-hop soul combined hip-hop and soul music; in the Dominican Republic, a recording by Santi Y Sus Duendes and Lisa M was coined “Meren-rap,” a fusion of hip-hop and meringue. In Europe, Africa, and Asia, hip-hop has undergone a transition from an underground occurrence to the mainstream market.

New Hip Hop Song Releases



Interested in new hip hop song releases? From underground rap superstars like Atmosphere or Aesop Rock to Dirty South rap artists like Lil Wayne, here’s the best places to new hip hop song releases.

Radio Stations

True, radio stations have lost some of their influence thanks to the popularity of the Internet, though new songs generally get a lot of airplay here. Below you’ll find classic hip hop stations and a few online ones that have blown up recently…

Power106. The authority when it comes to new rap songs. Power 106 plays tracks from the hottest established rappers like Eminem, Lil Wayne and Kanye West, as well the up and comers like T.I and Flo Rida.

Hot97. Their tagline is “Hot97 Is Hip Hop and R&B” and with their track record of providing the hottest new beats and interviews, no one is about to say otherwise.

How To Package Your CD/Mp3



Packaging is a very vital part of the product marketing but many artists do not give it the attention it deserves and so experience the result of such negligence in their low bank balances. We need to realise that buying music can sometimes be like going to the supermarket to but a chocolate bar! You sometimes look at the most attractive package that can satisfy the hunger you have. Companies spend thousands of pounds deciding on what the right package would be in order to attract the target group for which it is created. They know that if the outside of the product does not meet the expectation of the customer, then it will affect their sales!

So here are 3 vitals:

The design on the CD must represent the music on the CD. The picture of a lady next to a lovely set of roses may not represent Rock music. The picture of a man climbing a mountain will not represent R&B, Hip-hop music. Too many times artists may put a picture they like on an album instead of a picture that truly represents the music on the CD. My advice would be, before you create your design go at look at the top selling album/single in your genre. Maybe even look at a few albums and then create a design along that line or something better. I have just seen Susan Boyle’s “I dreamed a dream” album cover and I can tell you that it does represent the kind of music in the album. As a matter of fact, notice the section that tells you ‘Customers who bought that also bought’ and you will notice that what they bought was quite similar in look.

The design must be adaptable. When you create a CD cover the chances are that this will also be used for other promotional materials; therefore, it is important that what is created can be scaled to much larger designs and still look good. Bear in mind that a very detail oriented large design will be lost when it is scaled down! Actually when creating a design it is always useful to use the same design for the whole campaign because this reinforces the brand. Another factor is the colour! It will always be a big plus if your design is adaptable to full colour as well as black and white, not only for economic reasons but also when some newspapers or magazines use the image for an article.

The design must be attractive.From speaking to some record stores about vinyl, one of the comments was that people sometimes buy a CD if the cover is very attractive. If your cover looks so good that I would like to use it as a poster on my wall then you have made an achievement. Think about this, you could be selling £10 CD’s just because someone out there likes the look of it!